OAKLEY
Beyond the Frame
This project is a conceptual fashion and product shoot that reimagines Oakley sunglasses not just as eyewear, but as a symbol of fearless design and cultural disruption. Inspired by the audacious “Over The Top” frame, the campaign captures Oakley’s DNA of boundary-pushing performance and futuristic style through high-impact photography and film.
The shoot celebrates Oakley’s history of designing beyond convention. Rather than treating sunglasses as an accessory, the project frames them as wearable sculptures—objects that carry attitude, power, and futurism. The intent is to craft a visual rebellion: bold imagery that blends sport performance with avant-garde aesthetics.
