Adidas
Adidas Originals × Cairo Metro.
A cultural and lifestyle fusion, celebrating Egypt’s metro as more than transport, it is a living stage of youth, creativity, and self-expression.
This concept imagines a cultural collaboration between Adidas Originals and Metro Egypt. The campaign transforms the metro from a transit system into a stage for self-expression. Adidas Originals becomes part of Cairo’s underground rhythm, celebrating authenticity and style born in everyday commutes. The visuals draw on metro iconography—tickets, station tiles, maps, and graffiti—merged with Adidas Originals’ iconic stripes and trefoil. It is a project that bridges global streetwear culture with Cairo’s unique pulse.
Client
Adidas
Work
Adidas Originals × Cairo Metro.