TikTok
#TikTokMusic
Taking MENA's bedroom artists to a global stage








I built TikTok Music's in-app programs across MENA: 20+ artists onboarded including Amr Diab, Myriam Fares and DJ Snake, 50+ songs pushed organically, and a 194% jump in music content, giving Arab bedroom artists a stage the whole region could hear.
Client
TikTok
Work
#TikTokMusic
Mark Nashed, Senior Creative Manager, TikTok MENA