FIX Chocolate
FIX x Iniesta
FIX Dessert Chocolatier x Football. A Careem-powered Hero Box fronted by Andres Iniesta, with scratch-to-win prizes and daily sell-out drops across Dubai and Abu Dhabi.
When the world's most talked-about chocolate met the world's biggest tournament, FIX Dessert Chocolatier turned a limited box into a citywide moment. The FIX Cup Hero Box wrapped FIX's cult flavours in a matchday ritual: a scratch-to-win card backed by hundreds of prizes, from Careem Plus to limited collector jerseys. Football icon Andres Iniesta fronted the story as an unexpected Careem rider delivering the ultimate matchday drop. This was a full 360 campaign, running across brand, packaging, film, social, influencer and retail activation, with daily drops in Dubai and Abu Dhabi engineered around the sell-out demand FIX is known for. One box, one tournament, one region playing along.