I’m Mark Nashed. the creative mind behind ElScarab and a storyteller at the intersection of brand, experience, and culture. With a foundation in creative direction and experiential marketing, I’ve brought campaigns to life for global brands across digital, social, and real-world touchpoints. From leading content verticals at TikTok to crafting immersive brand activations at GMG, my work blends strategy with soul.

As ElScarab, my passion for Arabic Calligraffiti becomes a personal expression, merging traditional calligraphy with contemporary street art to create bold visuals. Whether I’m building a brand experience or painting a wall, I aim to leave a lasting impression… one that connects, moves, and resonates.