GamingOnTikTok

From discovering new games to sharing epic wins and major fails, it has become the platform for gamers to connect, create and set cultural trends.

And it’s not just diehard gamers joining in the fun – 82% of users are playing games at least once a week, according to the Marketing Science, Global Entertainment Study (Gaming Vertical), conducted for the platform by Material.

In the MENA region, #GamingOnTikTok which has 55.5 billion views globally exploded, racking up millions of views across the UAE (81 million views), Saudi Arabia (238 million views) and Egypt (81 million views).