About
I create brands and experiences that cut through the noise, promote style and, above all, endure.
I’m Mark Nashed. the creative mind behind @ElScarab and a storyteller at the intersection of brand, experience, and culture. With a foundation in creative direction and experiential marketing, I’ve brought campaigns to life for global brands across digital, social, and real-world touchpoints. From leading content verticals at TikTok to crafting immersive brand activations at GMG, my work blends strategy with soul.
As @ElScarab, my passion for Arabic Calligraffiti becomes a personal expression, merging traditional calligraphy with contemporary street art to create bold visuals. Whether I’m building a brand experience or painting a wall, I aim to leave a lasting impression… one that connects, moves, and resonates.
Top Clients
From cutting-edge design and hospitality ventures to cultural movements and impactful campaigns, I've had the privilege of working with trailblazers, industry leaders, and emerging businesses across diverse sectors.
