About
I create brands and experiences that cut through the noise, promote style and, above all, endure.
I’m Mark Nashed. the creative mind behind @ElScarab and a storyteller at the intersection of brand, experience, and culture. With a foundation in creative direction and experiential marketing, I’ve brought campaigns to life for global brands across digital, social, and real-world touchpoints. From leading content verticals at TikTok to crafting immersive brand activations at GMG, my work blends strategy with soul.
As @ElScarab, my passion for Arabic Calligraffiti becomes a personal expression, merging traditional calligraphy with contemporary street art to create bold visuals. Whether I’m building a brand experience or painting a wall, I aim to leave a lasting impression… one that connects, moves, and resonates.
Top Clients
From cutting-edge design and hospitality ventures to cultural movements and impactful campaigns, I've had the privilege of working with trailblazers, industry leaders, and emerging businesses across diverse sectors.
Under Armour
Porsche
Oakley
TikTok
Etihad
Spotify
Pernod Ricard
League of Legends
Joe and the Juice
Emirates Global Aluminium
Chopard